Audience Manager

Building an audience. On /admin/audience-manager, add values to Products & tools, Skills and Places, and set Preferences if you need them. People must match every section you fill in; within a section, any of the values counts. The size, the share of everyone, the map and What they look like update as you go.

What matches. A product matches names that contain it — "Salesforce" also finds "Salesforce Service Cloud". Skills are found in skills, job titles, profiles and résumés. A place can be a city, a state or region ("Texas", or "Texas, US" from the list) or a country ("United States", "USA"). The number beside each suggestion is how many people that value alone finds — the size you'll see if it's the only filter.

Leaving people out. Choose Exclude on a suggestion (or press Shift+Enter) to leave out everyone who has it. Excluded values show as Not … chips.

Who is counted. All candidates counts everyone on the platform. Consented to ads counts only the people who agreed to be included in ad audiences — the people an ad can reach. Groups smaller than five people are never shown, and no one is identified.

Saving. Save audience keeps the filters under a name and description in Audiences, shared with everyone in your organization — and each audience is also a group in the Talent network. Open a saved audience to change it: Save changes updates it, Save as new keeps the original and saves a copy, and leaving with unsaved changes asks first. Changing, renaming and deleting are for whoever saved it and your organization's owner and admins; anyone else can save a copy. Each audience's menu opens its full report (lookalike products, skills and places), runs an ad to it, renames or deletes it. Talent network folders below lists your organization's folders of hand-picked people — they open in People, and are never used to target ads.

Ideas suggests audiences with at least ten people — starters, and wider versions of the ones you saved. More shows a different set; click one to open it in the builder, or + to save it as it is.

Run an ad opens the campaign builder; from a saved audience it starts with that audience selected.

Part of the Talent network. Audiences is a tab of the Talent network, beside People, Groups & folders and Cohorts. With Talent network access, See these people in People opens the same filters as a search, with match scores and last seen; and a People search saved with Save as group shows here as an audience.