VP of Brand & Creative Strategy

About Us Integral Creative Solutions (ICS) is a retained executive search and staffing firm that partners with high-growth and enterprise organizations to identify, attract, and place the senior leadership talent that drives their next stage of scale. On behalf of a confidential client, we are conducting this search. This is an opportunity to join a well-resourced leadership team and make an outsized, measurable impact from day one. The Role We are looking for a VP of Brand & Creative Strategy to own brand positioning, creative direction, and brand equity across every touchpoint. You will lead brand, design, and creative teams, direct high-impact campaigns, and ensure a consistent, distinctive brand expression. What You’ll Do ● Brand Strategy: Own the brand strategy, positioning, and architecture across all touchpoints. ● Creative Direction: Lead the creative vision and ensure a consistent, distinctive brand expression. ● Team Leadership: Build and lead brand, design, and creative teams (in-house and agency). ● Campaigns: Direct brand campaigns that build awareness, affinity, and equity. ● Governance: Own brand guidelines and steward brand consistency across the organization. ● Measurement: Track brand health and creative effectiveness. What We’re Looking For ● Experience: 10+ years in brand / creative, with 4+ years in leadership. ● Brand Building: Proven track record building and evolving brands. ● Creative Leadership: Strong creative judgment and the ability to lead designers and storytellers. ● Strategy: Ability to connect brand to business strategy and measurable outcomes. ● Team Building: Experience leading in-house and agency teams. ● Communication: Exceptional storytelling and executive presence. ● Education: Bachelor's in marketing, design, or related. Bonus Points ● Rebrand: Experience leading a rebrand or brand relaunch. ● Agency: Agency-side creative leadership background. ● Industry: Brand work in the client's markets. ● Digital: Strong digital / social brand fluency. Compensation & Benefits We believe in paying top-of-market rates for top-tier talent. The base salary range for this role is $450,000 to $550,000, with exact placement determined by your skills, years of experience, and interview performance. Additional Benefits: ● Equity: Competitive equity / long-term incentive package. ● Work Setup: Flexible work arrangement with a home-office stipend where applicable. ● Health: Comprehensive medical, dental, and vision insurance. ● Time Off: Flexible PTO policy + Company Holidays. ● Growth: Annual learning and development budget. ● Retirement: 401(k) matching plan. Responsibilities ● Brand Strategy: Own the brand strategy, positioning, and architecture across all touchpoints. ● Creative Direction: Lead the creative vision and ensure a consistent, distinctive brand expression. ● Team Leadership: Build and lead brand, design, and creative teams (in-house and agency). ● Campaigns: Direct brand campaigns that build awareness, affinity, and equity. ● Governance: Own brand guidelines and steward brand consistency across the organization. ● Measurement: Track brand health and creative effectiveness. Qualifications ● Experience: 10+ years in brand / creative, with 4+ years in leadership. ● Brand Building: Proven track record building and evolving brands. ● Creative Leadership: Strong creative judgment and the ability to lead designers and storytellers. ● Strategy: Ability to connect brand to business strategy and measurable outcomes. ● Team Building: Experience leading in-house and agency teams. ● Communication: Exceptional storytelling and executive presence. ● Education: Bachelor's in marketing, design, or related.