Head of Product Marketing

About Us Integral Creative Solutions (ICS) is a retained executive search and staffing firm that partners with high-growth and enterprise organizations to identify, attract, and place the senior leadership talent that drives their next stage of scale. On behalf of a confidential client, we are conducting this search. This is an opportunity to join a well-resourced leadership team and make an outsized, measurable impact from day one. The Role We are seeking a Head of Product Marketing to own positioning, messaging, and go-to-market across the product portfolio. You will lead launches, build sales enablement that moves the number, and own competitive intelligence and buyer insight. What You’ll Do ● Positioning & Messaging: Own product positioning, messaging, and value propositions across the portfolio. ● Go-to-Market: Lead product launches and GTM strategy in partnership with product and sales. ● Sales Enablement: Build enablement — decks, battlecards, and collateral that drive win rates. ● Market Intelligence: Own competitive intelligence, buyer personas, and market research. ● Demand Partnership: Partner with demand generation to fuel pipeline with compelling narratives. ● Team Leadership: Build and lead a product marketing team. What We’re Looking For ● Experience: 8+ years in product marketing, including team leadership. ● Positioning: Proven expertise in positioning, messaging, and launches. ● GTM: Track record leading successful go-to-market motions. ● Enablement: Experience building sales enablement that moves the number. ● Analytical: Strong market and competitive analysis skills. ● Communication: Exceptional writing and narrative skills. ● Education: Bachelor's required; MBA a plus. Bonus Points ● Launches: Track record of high-impact product launches. ● Industry: Product marketing experience in the client's markets. ● Technical: Ability to translate technical products into clear value. ● Research: Depth in buyer / market research. Compensation & Benefits We believe in paying top-of-market rates for top-tier talent. The base salary range for this role is $245,000to $325,000, with exact placement determined by your skills, years of experience, and interview performance. Additional Benefits: ● Equity: Competitive equity / long-term incentive package. ● Work Setup: Flexible work arrangement with a home-office stipend where applicable. ● Health: Comprehensive medical, dental, and vision insurance. ● Time Off: Flexible PTO policy + Company Holidays. ● Growth: Annual learning and development budget. ● Retirement: 401(k) matching plan. Responsibilities ● Positioning & Messaging: Own product positioning, messaging, and value propositions across the portfolio. ● Go-to-Market: Lead product launches and GTM strategy in partnership with product and sales. ● Sales Enablement: Build enablement — decks, battlecards, and collateral that drive win rates. ● Market Intelligence: Own competitive intelligence, buyer personas, and market research. ● Demand Partnership: Partner with demand generation to fuel pipeline with compelling narratives. ● Team Leadership: Build and lead a product marketing team. Qualifications ● Experience: 8+ years in product marketing, including team leadership. ● Positioning: Proven expertise in positioning, messaging, and launches. ● GTM: Track record leading successful go-to-market motions. ● Enablement: Experience building sales enablement that moves the number. ● Analytical: Strong market and competitive analysis skills. ● Communication: Exceptional writing and narrative skills. ● Education: Bachelor's required; MBA a plus.